Despite the A5.5m loss at Newcastle, administrators were asatisfied with both the playing and the economic performance of the team during the yeara. Newcastle finished last time in fifth place in the Premier League. Newcastle Unitedas money from media and television revenue increased by 14.6pc through the year. Earnings brought to the group from Sports Direct got 6pc to A114m, as the groupas abrandsa division, which includes a lengthy listing of well-known names, including Lillywhites, Lonsdale and Karrimor, posted a A22m profit, up 45pc. Mr Ashley still owns 64.4pc of the team and started Sports Direct in 1982. He didn't reunite a phone seeking comment.
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