Why the UFC Needs Chael Sonnen More Than the UFC is Needed by Sonnen

Failing to record a gear has not ended Chael Sonnen from supporting the UFC develop and improveAin the realm of professional success and entertainment value. SonnenAcompeted in 17 different organizationsAbefore landing back in the UFC in 2009 with a new identity in mind. In his secondAshot with the organization,A"The American Gangster"a'in an attempt toAdraw added interest in his fightsa'decided to takeAhisAaggressive, pressure-heavy type andAadd toAit a brash, pro-wrestling-esque conduct. Some clearly considered Sonnen's tricks immature and out of position, butAverbal tiradesAon theAlikes ofAAnderson Silva and Michael Bisping helped change The American Gangster fromAa run-of-the-mill UFC middleweight to aApolarizing media darling. CurrentlyAone of the organization's most profitableApay-per-view pulls, and a full-time specialist on Fuel TV's UFC Tonight, these question is becoming legitimate: Does Sonnen need the UFC more than the organization requires him? In his first stint with the UFC, between October 2005 and Might 2006, The American Gangster lostAtwo of three bouts, dropping aApair ofAfights via submission to Renato Sobral (pie choke) and Jeremy Horn (armbar), respectively. In that span, fans wouldAhave beenAhard-pressed to hear Sonnen in a press conference belittling Sobral or Horn. Truth be told, Sonnen, who always yearned to represent the activity of wrestling,Aembodied the humble warrior in his first stretch with the UFC.ASonnen was aAman who turned up, fought valiantly and collected his salary before quietlyAheading house with his teama'win or lose. In a interview with Bleacher Report's Jonathan Snowden in 2012,Alongtime Team Quest instructor Matt Lindland offered these sentiments regarding the other Oregonian's decision to re-invent himself. From a wrestling background, he tried to have a more humble approach. Over the last couple of years he is taken only a little different approach... Whether they dislike him or they love him, they know who he is. They wish to see him fight in any event. I believe it's essential that he learned how exactly to do that. This is what it takes in this market. It's an entertainment industry. The promoters choose which fights are likely to sell more tickets and these are the fights they put together. It's about building hype and putting on a show. Once Sonnen comprehended that debate through outlandish behavior would result in increased admission and pay-per-view income, the 36-year-old understood that gain or lose, heAhad the next in MMA. Possibly that whya'even though he's been deemed a underdog by Bovada.coma'Sonnen jumped at the chance toAfight for the light heavyweight beltAagainst apparently unstoppable champ Jon Jones at UFC 159. However some consider a disrespectful motor mouth to him, Sonnen hasAparlayed his media attention in to a more stable and safe career beyond your Octagon. When he hangs up his gloves, The American Gangster could have plenty of opportunities waiting on earth of broadcast journalism. In the UFC's case, on the contrary, president Dana White can just only hope that men like Sonnen stay long enough to influence the sport'sAfuture main attractions.